Superbowl Commercials (American Dreaming)


It’s been a whole year since my last post on here. As I talked about in my last post is the American tradition known as the “Superbowl”. An interesting trend I found in this year’s commercials is the focus on immigration and the diversity found in America.

The current topic of immigration within the United States is a highly controversial one, so it was incredibly surprising to me that so many companies would be clearly showing a particular stance on the issue.

I’ll be doing a quick run through of the commercials that aired this year.

Budweiser “Born the Hard Way”

Budweiser brought attention to  their immigrant origins. This was an interesting way to voice their opinion on the current immigrant issue by looking to the past. It is a reminder that regardless of origin all immigrants have had to face opposition in this country, but the rewards can be great for those who can work past that. It also comes to show you that in some way times do not change and history does seem to repeat itself.

Airbnb “We Accept”

Not a surprising that a company focus on tourism would focus on diversity. Interesting note that the company is hugely against the travel ban put on Muslims in select countries to the U.S.  They have stated that they will offer free housing to refugees not welcomed in the U.S. Link

Coca-Cola “America the Beautiful”

This commercial is an old one and actually came out three Superbowls ago. It does seem that it was brought out due to the political stances going on in the country right now.  It has been stated that Coca-Cola has used this commercial at different big events throughout the years. Regardless it does seem to create a reaction both positive and negative. It was instantly one of my favorite commercials of all time the moment I saw it and I’m sure Coca-Cola decided if it ain’t broke, why fix it?

 Avocados from Mexico”#Avosecrets”

Not really a political commercial, but do find it interesting that they are promoting a product that will most likely be increasing in price due to where they come from. Mexican imports may be taxed higher in order to help build the wall to better divide American and Mexican boarders.

Audi “Daughter”

This one does not necessarily have to do with immigration, but it does highlight the desire for progress. The point of being an American is not only to make a better life for yourself, but a better life for those after you. This is especially true when it comes to your very own family. I am not exactly sure what cars have to do with gender equality, but the commercial seemed to have good intentions on the issue.

84 Lumber “The Entire Journey” 

This will probably be considered the most controversial commercial of the Superbowl. For one the whole entirety of it couldn’t be aired, which meant you had to go to the 84 Lumber site. The sire has been reported to be crashing due to all the traffic it is receiving. This commercial was without a doubt the most captivating out all the commercials I have ever seen at the Superbowl. I had to go check out the full commercial myself to see how it ended.


It’s clear that America is not perfect and that there is always room for improvement. I am not sure if these commercials took the stance they did because of profitability reasons or if these companies are clearly taking a stance on certain political issues. My guess it’s a bit of both considering that America continues to become more diverse each and everyday.


“Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!”





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