When it comes to branding, the first thing that comes to mind for many is particular companies like Apple, Starbucks, Ikea, etc.
People rarely take into account their own personal brand or further yet their personal Lovemark, which is something far more difficult to achieve.
So, what is a Lovemark?
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever-lovemarks.com
A lovemark is brand that goes beyond delivering great quality and service. It is a brand that contains a valuable emotional connection that makes it invaluable. A lovemark can be applied to anything such as cities, companies, products, or even people.
I will soon be out in the real world and will have to put my best foot forward to show not only can I be a valuable asset to anyone’s team, but someone you just can’t do without because of the value I bring.
This semester I enrolled in a social media marketing class at the University of Northern Colorado, which gave me the chance to develop my personal Lovemark. I learned a lot through the semester and thought it would be important to share the top 5 things I learned about developing my personal Lovemark.
Top Five Tips to Build a Personal Lovemark
1.Be Authentic (Wear your Heart on your Sleeve)
The key to a good personal brand or Lovemark is to genuine and passionate about the subject matter you are talking about. There is a difference between following a trend because it is popular or profitable versus talking about something you truly care about. In a sense just like Lovemarks you topic of focus should be something that you have an emotional connection to.
When you are passionate about something authenticity will show through in your tweets, comments, blog posts, etc. and will give you an audience that you can authentically engage with.
2. Target an Audience (Cupid’s Arrow to the Heart)
It can be a difficult task to create and share content if you don’t know who to target to. After all if no one sees what you have to share or engages with you than it’s almost impossible to create that personal connection. After you pick your topic focus a little research can be done to see how to best target your target to a specific audience.
Check out influencers and experts in your career focus, see what content they are creating, sharing, and how they engage with their audience. It’s not necessary to copy these influencers, but it is important to see what subject matter is relevant to your personal Lovemark. To further your search check out what common hashtags are used and popular places to turn to for information on your subject focus. Utilize this in the content you curate and create in order to deliver your message to the ideal audience.
3. Engage (Show Heart)
In order to develop one’s Lovemark it is important to interact with your audience. After all, the signs of a good lovemark is something that not only shows love, but also shows respect. Your audience dedicates a lot of time reading what you have to share, so it is important to show appreciation for what they have to share with you as well.
Engaging is also an important component of building your audience as well. It is important to show that you are part of a larger community and have interest in interacting with others outside of what you have to share to better your own image.
4. Create Content (Sharing is Caring)
Good content is key to promoting a good Lovemark and adds value to one’s personal image. The Hallmarks of a lovemark are the following; they are mysterious, sensual, and have a certain intimacy about them. Without these hallmarks it would be difficult to create that emotional connection that is so well associated with lovemarks .
Mystery is about the unknown and there is a great deal that your audience probably doesn’t know about a certain subject, which allows you to create content that educational and informative. When it comes to content, don’t just stick to the written word, use images sounds, etc. to engage the senses of your audience. Content wise this can be done by using visuals, creating videos, or even a podcast recording. Share stories and personal outlooks to create that bond of intimacy, this will lead back to being authentic and engaging with your audience.
5. Be Consistent (Don’t Skip a Beat)
The thing about one’s personal lovemark is that the image needs to be consistent with everything you do, especially in the realm of social media. If you have a career focus in event planning than the content you share, curate, and create should focus primarily on event planning. It is of course okay to narrow that focus down more for example having a focus on sports event planning and you can even be broad as long as you can relate it back to your central focus.
Being consistent with your Lovemark allows your audience to know that you are in fact someone that they look to for providing valuable content on a certain subject. When it comes to your lovemark on social media it is important to keep all related pages as similar as possible, which means using the same images, same taglines, mission statements, hashtags, etc. Doing this will not only allow keep your audience from being confused, but it will help build onto the lovemark you have developed for your day to day life.
To Sum-It Up
Lovemarks are the future of branding and are likely to be something that many companies, places, and individuals will strive to achieve. There is much more to Lovemarks that I did not mention in this post, so if you have the time I highly suggest you check out The Lovemarks Effect: Winning in the Consumer Revolution by Kevin Roberts and check out this website completely dedicated to lovemarks.
There is much that goes into creating a Lovemark. What do you think goes into creating a lovemark and is it possible for a person to have a personal Lovemark?