Last Sunday was the Superbowl, which is the American equivalent of the World Cup for American Football.
In the states it is a tradition to gather around the television to watch the game and partake in some favorite snacks. In American football cities have teams that represent them and this year was a big one because my home team, The Denver Broncos won!
One of the most interesting things about the Superbowl is the fact many people go out of their way to watch the game for the commercials. This is funny to me because in general people avoid commercials at all cost, but the for the Superbowl watching the commercials is a tradition.
Years ago marketers got smart and noticed that a large percentage of Americans were watching the game, so they started getting creative with the commercials they air. That is why commercials at the Superbowl became a thing, but unfortunately not all commercials are created equal. Commercials I have seen can be uninteresting or fail to deliver the intended message.
This year I wanted to share my favorite commercials and why I think they were entertaining/effective.
This has been an ongoing campaign for Snickers and they always seem to change it up enough to keep it fresh. It is nice to see that they switched up the gender for once. I mean I am definitely a different person when I am hangry.
In relation to Coca-Cola’s share a coke campaign; Snickers has also began to personalize their products.
In the past Axe ads have been very groan worthy playing off sort of stereotypical versions of masculinity. It was actually those types of ads that finally got the product off the shelves, but goodness times have changed since the 2000s.
I am sure since Old Spice started dominating the market appealing more to a different type of man something had to change. It was refreshing to see such a progressive ad targeted towards different types of masculinity and not just the established standard. Axe has made a terrific start rebranding themselves.
I think it can be alright to say ads can be deceiving, especially when they like to use data that is not current. T-mobile decided to tackle the criticism received by Verizon in a creative way.
Using current events like the Miss Universe fiasco, T-mobile took current information to highlight everything in their favor. The commercial was entertaining and effective in the information they were trying to provide. A great commercial.
In the past Domestic Abuse commercials were always more blatant, often showing women bruised up. This commercial took a more personal approach and challenges the audience to read in between the lines.
I love that this commercial took a different approach to discuss the issue, but was still respectful to the individuals they are trying to represent.
NFL Superbowl Babies
This was probably one of the most emotional commercials of the night. It’s a great come back to how much the Superbowl has had on American culture and how rooted it is in tradition. Amazing o think it has only been 50 years.
Also interestingly enough the claim of a rise in birth of Superbowl winning cities might be thing. One thing I must ask is “Where are the Bronco babies?”. Oh well suppose we will see some during the 2018 season.
What were your favorite commercials of the evening and what were your least favorites?